Studies have shown marked differences in the way people in business are affected by music. Whether it be shoppers or employees is a department store all are influenced by music theory.
Consumer satisfaction is likely going to win over anything else. Time and time again business has used psychology along with music theory to fuel desires. Products promoted will likely be able to satisfy the shopper. Melodic persuasions will draw people in to try something new or even reinforce something old and familiar. Big business knows this and that is why they keep promoting well known products and refresh the ads with new tunes.
Children are often engrossed in stories that have music associated with them. It is not unusual to hear a child singing a song that has been played repetitively. The business industry is very aware and utilizes music theory. By taking a melody with just the right balance of consonance and dissonance and using this with product promotion the child is pulled in. The tune may be repeated over and over by the child and commercials. While shopping the same tune is recalled. The desired result is met when a purchase is made of the melodic product. And the product itself doesn’t even have the ability to sing any song. Hence the product has come alive!
When business promotions occur and products marketed the importance of music choice cannot be stressed enough. The psychological effects on decision making influence is greatly steeped in music theory. Businesses may go so far as hiring a well known band to represent products. The choice of music that promotes sales and sets that memory in motion is important. When the tune plays in the minds the memory recalls the recent experience that went with that tune. Even after the presentation is the tunes played can bring back psychological recall of feelings associated with the sounds. The memory of the business experience will still be intact.
There is not any area that is not affected by music one way or another. Intelligence testing has even been linked to when children studied music theory with music lessons. Knowing the psychological effect of music theory on business will help foster growth and even develop a more harmonious work environment. When looking at the bottom line where profits are the goal - satisfaction can abound. Any expense toward employing music in business pays off. And the other great thing is that music doesn’t have to cost much to make a difference.