Although there are a lot of rappers, singers, and actors that have a signature clothing line, few have brought the sophistication and sensuality found at the House of Dereon. Singer, songwriter, actress and today mega superstar, Beyonce Knowles, started the company in 2006 with the help of her mother Tina Knowles, a talented seamstress who was responsible for most of the fashion worn by Beyonce and Destinys Child.
The genesis of the Dereon fashion line came from the buzz around Tina Knowles designs worn by Beyonce. The name of the company was taken from Beyonces grandmother, Agnez Dereon, a successful seamstress in her day. Agnez would make custom tailored pieces for private clients in Louisiana and became well known for her designs. The look of the House of Dereon Clothing is inspired by the different generations to which these women belong: Agnez’s era in the 40s, Tina’s era in the 70s and the contemporary era of Beyonce.
The elements of Beyonce’s Creole ancestry and the mix of retro and vintage styles incorporated with modern hip hop influences make for a one of a kind line that has quickly resonated with fans and received acclaim from fashion critics. These days Beyonce and her sister, Solange, model Dereon clothing, but Beyonce is more than just a model. She also assists and contributes design ideas to the items featured at the House of Dereon.
Dereon jeans and clothing is geared towards women of all ages. Dereon Curvelicious is their line for plus size women. Part of the appeal of the Curvelicious line is the wide range of jeans that are designed to fit a curvier bottoms and hips. The junior line features more moderately priced items for a younger age group.
Bright colors and patterns, studs and luxury materials are used to create a signature look. Boot cut and skinny jeans, printed baby doll tops, cropped denim jackets, hoodies, pencil skirts and jumpsuits are included in Dereon clothing, along with handbags, sunglasses, hats and active wear.
Dereon shoes are ultra feminine and stylish which includes sneakers, sandals, boots and stilettos. The prices are affordable and cheaper than other designer brand names. Tina Knowles states, it was important to keep the prices reasonable for consumers while ensuring quality, luxury, and the couture touch. So if you are looking for a hot new style to take to the street, take a look at Dereon clothing.